Last month, we got some great questions from the Billing World audience in our webinar on monetizing your M2M strategy (if you missed it, don’t worry – you can view the archive version here). We’re still seeing a lot of discussion on Over-The-Top (OTT) players in the M2M market.

Although some mobile operators seem concerned about their role – we feel that mobile providers need to embrace these new customers and their ability to introduce new and innovative solutions.  U.S. communications service providers seems to have embraced the role of OTT players, via key partnerships and the introduction of innovation or collaboration centers to foster M2M solutions. On the other side of the table, many international partners continue to assess their approach towards these vendors.

In my view, the M2M marketplace is far too vast to limit your options. With these endless opportunities – why not leverage other partners, with unique expertise, to create compelling offers for your end-customer?  Just remember that you need a well thought out M2M strategy, a compelling product and a flexible billing solution to capture the revenue.